COVER LETTER 2. EXECUTIVE SUMMARY Creating Engaging Social Content Posting Company Related Updates Integrate Social Media Activity into Other Marketing Plans Promotions and Social Campaigns Sustained Monitoring Analytics 3. ASSESSMENT 4. IMPLEMENTATION 5. GOALS AND OUTLOOK 6. BILLING AND SCHEDULING 8. TERMS AND AGREEMENT 9. ![]() ACCEPTANCE 1. Cover Letter Dear [Client.FirstName] Thank you for considering [Sender.Company] for your social media marketing needs. I’m glad we had the opportunity to connect so that my team and I could get a clear understanding of your social marketing expectations. By using social media strategies and implementing procedures based on the results of extensive analysis, study of social media trends, and application of specifics unique to [Client.Company], we are confident in delivering effective results within your social media channels. We believe our proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business. If you have any questions, please don’t hesitate to get in touch. My contact information is below. Thank you, [Sender.FirstName][Sender.LastName] [Sender.Company] [Sender.Email] [Sender.Phone] 2. Executive Summary This proposal outlines a coordinated plan crafted with the intent of building your social media presence, primarily including: Twitter, Facebook, Instagram, LinkedIn, YouTube, and Snapchat. By engaging an audience through social media channels, our team will demonstrate the ability to generate awareness, widen your company’s potential reach within your target market, and contribute to driving more website traffic, which will ultimately result in top line growth. Of course, the most effective social media marketing happens over time when quality meets consistency. The following list describes each primary area of on-going focus: • Creating Engaging Social Content • Posting Company-Related Updates • Promotions & Social Campagnes • Integrate Social Media Activity into Other Marketing Plans • Monitoring • Analytics Creating Engaging SocialContent Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals. ![]() ![]() ![]() The following guide explains the basics of a social media proposal along with a template to save you valuable time and money. We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, “liking” posts, staying updated within the industry, and contributing our own unique content to broaden reach. Posting Company Related Updates Our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more. We will also pay close attention to industry trends, and share it. This will help to gain exposure with your target market. Integrate Social Media Activity into Other Marketing Plans With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material. Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers. Promotions and Social Campaigns We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself. These campaigns can last as short as a day, or can run up to six months.
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